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Online retail therapy for the scrummiest mummies!

About Us


Whilst being pregnant herself, ex-model with 15 years high-end fashion experience and founder of Bellissima Bump, Gaynor Critchley realised that there was a gap in the high street market for comfortable, confidence boosting and sexy underwear available to pregnant ladies and nursing mummies. In fact, some of the regular stores seem to believe that mums-to-be and new mums will be happy in frumpy and unstylish clothing and underwear.


At Bellissima Bump we believe that this is just not acceptable!


Our aim is to banish such maternity misdemeanours!


As we get rounder during pregnancy and start to feel not quite as svelte, gorgeous and agile as we once were; our usual glamorous outfits are put aside for a while as our lives and bodies change dramatically. But Bellissima Bump can get you on the right path to feeling sexy underneath with some special prints and pretty lace.


Bellissima Bump is a brand new online store that sources playful, beautiful and luxurious lingerie and accessories to pregnant and nursing mummies with your purse in mind. We want to combine practical and sexy with boosting your confidence as our motivation.


Affordable and stylish, you will not have to compromise on femininity and we aim for you to slip confidently back from ‘mother role into lover role’ more easily than you expected!


On the flip side of making mamma feel happy, we also want your new little bundle of joy to be comfortable and stylish!


We have a lovely range of baby wear for the littlest to the largest new borns, making Bellissima Bump a one stop shop not only for mamas and mamas-to-be but for those wanting to spoil and treat them!


Bellissima Bump